India Harris joins Sticker Studios and showcases her talent with a brand new APEX TVC

India is a self taught filmmaker based in London. With a background in design and creative direction, she brings a strong sense of identity to her work through pop colours and stylised art-direction, creating worlds from hyper realistic fantasies. With real joie de vivre, India enjoys making films that feel exuberant with energy and playfulness. Taking inspiration from big personalities and exaggerated realities, she applies her unique style across commercial, narrative and music video work to make films with a fresh and modern approach.

When asked about joining the roster India had this to say - “I’m really excited to be joining the roster of directors at Sticker studios - from our first meeting, the Sticker team really understood my vision and I feel that with their support they will be able to help my development further as a director. We had such a great synergy working on the APEX TVC and I can’t wait to see what else we can create together in the coming months.”

“We have been following India's amazing work for a while, and admired her creative direction. Her broad experience working as a creative, producer and now director across record labels and brands like Puma and Nike, shows she can really get inside the minds of the client and deliver with excellence! We are so thrilled to have her on our roster- we had a blast producing the APEX TVC and she instantly felt like family.” - Sticker Studios.

The brand new APEX TVC ‘Move Your Way’ from India showcases her trademark style, brimming with character and confidence, with a colorful palette to boot. The purpose of the commercial is to inspire people to have fun while working out.

“I wanted to create a film that felt exciting and really inspired people to have fun whilst working out. It was important to myself and the agency that the film felt relatable to a broad variety of people to show that the exercise bike was accessible in price and all fitness levels. The bold colours and art direction were key to the identity of the film, combined with interesting transitions that would really translate the playful nature of APEX rides as a brand.” - Director, India Harris.