Armoury and Marc Sidelsky help launch the first UK campaign for IONOS

The German hosting and cloud provider IONOS launched their first TVC aimed at the UK market with the help of Armoury London, NOMAD and 2050 London. The campaign features a brand new character Aunt Helga, an efficient new heroine, small but mighty, who captures the spirit of the company and epitomises German efficiency.

Directed by Armoury filmmaker Marc Sidelsky ‘I Own This’ is a playful 40-second commercial which tells the story of Aunt Helga carrying out her mission to revolutionise web services for small businesses. With the location taking place on your typical British high-street, Helga teleports through a futuristic portal that wouldn’t look out of place in a science fiction film, this was achieved with the talented folks at Platige Image who provided the Post. She then proceeds to enter a local knitwear store and transforms their less than impressive website with her trademark catchphrase: ‘Relax darlings...I own this!’

While the clip is playful and fun it also emphasizes how even the very best start-up businesses can be undone by poor website design.

“This project has been an amazing experience from start to finish. Helping bring this ‘supergroup’ together has also genuinely helped us deliver the project, and points to a modus operandi that Armoury will be seeking to repeat on future commissions. What we all saw very clearly is that embracing a collaborative approach has allowed us to deliver a brilliantly branded, creative concept and character with high production values over an improbable short timeframe, something which Nomad, 2050 and Armoury are all extremely proud of." - Matt Hichens Managing Director, Armoury London:

Credits

Client: IONOS

Claudia Frese

André Schloemer

Lucie Poisson

Alisa Litterst

Julian Saal

Rafael Oliveira Göpfert

Christian Heßdörfer

Frank Blanke

Production: Company Armoury

Director: Marc Sidelsky