The latest work from Papaya Films director Julia Rogowska is for the cold and flu experts Lemsip. The charming new commercial titled ‘Cold Hack’ depicts the extreme and often silly lengths people go through to try and cure themselves from the common cold. With Lemsip First Action there’s no need to go through the sucking lemon stage because it helps stop a cold during the early stages.
The colorful set design and whimsical direction mixed with the upbeat music composed by Lemonade’s Yellow Boat Music creates the perfect aesthetic for a commercial capturing the comical stages of different cold hacks.
Title: Cold Hack
Credits
Client: Lemsip / Reckitt Benckiser
Agency: Havas
Creative Director: Dave Mygind
Creative team: Amy-Rose Lynch
Agency Producer: Stephanie Cleak
Production Company: Papaya Films
Director: Julia Rogowska
Executive Producer: Wojtek Skiba
Producer: Weronika Orłow
Production Manager: Ola Wyszyńska
Production Coordinator: Maciej Witkowski
Music: Yellow Boat Music
DP: Tomasz Ziółkowski
Production Designer: Natalia Mleczak
Costume Designer: Robert Kiełb
Editor: Marta Michno
Postproduction: UNIT