FABLEfx helped create a mystical fantasy world for the new Lambi commercial. The spot, which was filmed in Finland follows a woman who stumbles upon a lamb whilst exploring a magical forest. The inquisitive animal decides to stay by her side, as we see her laying on the forest floor and gazing up at the sky, with the lamb curled up by her head as the camera pans up and away. Cutting to a product shot, we realise the lamb represents the natural softness found in Lambi’s sustainable toilet roll and other household products.
“I love the bold move of doing an advert like this, so kudos to the marketing team at Lambi and Hasan & Partners for this vision. We did so much preparation for the spot, which led to a non-stressful, warm, and caring vibe on location. There was a real feeling of working together as a team with very clear objectives so the easy, care-free nature of the final film is just a bi-product of the atmosphere on set. In order to work within Coronavirus restrictions, we had support from the client and agency to take in account the extra time we needed to complete the shoot which was fantastic - as was the detailed post work for the lamb from the guys at FABLEfx!” - Director, Guy Aslan
Client: Lambi / Metsä Tissue
Agency: Hasan & Partners
Director: Guy Aslan
Production: Raw & Land
VFX: FABLEfx
Sound: El Camino
Music: Erik Arvinder