Lemonade paves the way for a stronger, more connected way of working and connecting creative in 2021
Lemonade has been representing world class, award-winning Film, Experiential, VFX and Animation production companies since its launch in 2016. Serving brands and the advertising community across London, Amsterdam and beyond. Lemonade was launched by Managing Director Corin West to create a network of talent and production resources that could be tailor-made to fit any brief. Now, in 2021, that network is expanding.
With over 20 years of experience in the media industry, Athene Parker joins Lemonade to amplify their production offering and launch a brand-new Sonics & Sounds division. Having worked in some of the most prolific Production Companies in London, as well as some of the top sound houses in Soho, Athene brings a wealth of knowledge and passion for film and audio, as well as good people. At Lemonade she finds herself in good company and hopes to develop their already extensive client base by expanding into representation for Music Supervision, Composition and Sound Design talent, to complement Lemonade’s existing roster of Production and Post.
Athene says, 'I'm really fortunate to be working with MD and Founder Corin West, he is one of the industry’s good guys and like Lemonade’s aptly named sister company, he is a Visionary. Corin’s dynamic energy and passion for the talent he represents, between the Lemonade and Visionaries roster, is infectious and even more so, his enthusiasm to create, in partnership with his clients, a lasting legacy of work.”
Lemonade’s new Sonic & Sounds division is a fresh and exciting addition to the company’s offering and hopes to quench the thirst of both advertising and music creatives alike. Together, Corin and Athene hope that Sonic & Sounds will strengthen the relationship between music production and creatives, not just within advertising, but production too. With many of Lemonade’s roster already collaborating, Sonic & Sounds will provide the missing piece, syncing and harmonising every part of the production process to create an unstoppable hub of creativity.
The Lemonade Sonic & Sounds division proudly launches with an already sparkling roster which includes Only Audio and Yellow Boat Music. With both companies boasting years of experience creating bespoke music composition, production and sound design and an array of clients, Lemonade is eager to start partnering their talent and begin pitching on production briefs to include music and sound.
Athene Says ‘ Creating the division was a natural progression for the Lemonade model and is a fantastic addition to the brand. We are launching with two amazing Composition companies at the helm. Only Audio are a vibrant and cutting edge team, so far excelling in sports, fashion and cars - and the fabulous Yellow Boat Music.. who are part of the very fabric of the Soho music scene with their studio in Dean Street Studios. Yellow Boat Music have worked in the industry for many years in TV, prolifically in Advertising, and in the Music Industry with artists as diverse as Bacharach to Take That! It’s a winning division and we look forward to working with both companies on creative projects in 2021... not only in traditional advertising.. but also in the realm of Sonic branding which is becoming recognised as one of the most powerful ways for brands to cut through the ‘noise’ so to speak. Sound is the aural equivalent of the smell of baking bread... It transports you immediately.. ’
Since Lemonade’s launch, their production roster has embraced partnerships with clients such as Mini, Mercedes Benz, Adidas, Coca Cola, Huawei, Dyson and many more, with disciplines and skills spanning Live-Action, Animation, VFX, Experiential, Gaming, 360 / VR / AR and beyond. Lemonade’s sister company, The Visionaries, also serves alongside as a production service in itself, facilitating a community of freelance directors with a vast network of production partners. With the launch of Sonic & Sounds, Lemonade & The Visionaries can now offer a one-stop, multi-faceted service, streamlining the production process.
Corin West adds, ‘Lemonade is continuing to make a difference servicing our creative agency partners responsibly and helping them find the right production talent for their jobs. Athene’s knowledge and experience coupled with the introduction of Sonics & Sounds only strengthens our offering and means more exciting and meaningful conversations with producers and creatives.’
With the last year being such a strange and testing time for the industry, Lemonade is excited to see how their rounded roster of production talent across Film, Experiential, VFX, Animation and now Music Production can help strengthen relationships and shape the way the industry works together in 2021.
Article originally published in Shots