Cute pets and Meatloaf, what’s not to love? Yes, the new Pets at Home commercial is a cinematic tidal wave of cuteness, all scored to the 1993 power ballad classic ‘I’d Do Anything For Love (But I Won’t Do That)’. The charming and hilarious film showcases just how much we all love our pets and how we really would do anything for them. Making the song choice a match made in heaven that adds a lot of personality and comedy to the piece.
“Like all legacy copyrights.. you’re dealing with something special, and you need to approach them with the respect they deserve, while ensuring your client has everything they want covered too. It’s a delicate dance but extremely satisfying when the fruits of your labour come through, and all parties are happy with the results. This was a pleasure to work on and the track works so well for the brand and the creative...a match made in heaven. We’re thrilled to have helped them get it over the line.” - Anne Booty: Head of Film + TV | Music Supervisor at SixtyFour Music
Credits
Client: Pets (Pets At Home & Vets for Pets)
Chief Executive Officer: Lyssa McGowan
Chief Consumer Officer: Kathryn Imrie
Marketing Director: Madeline Shaw
Head of Campaign: Louise Duran
Head of Brand: Cath Ryan
Campaign Lead: Cheryl Fitchett
Campaign Marketing Specialist: Georgie McErlean
Agency: The & Partnership
CEO: Sarah Golding
Global ECD: Toby Allen
Creative Directors: Matthew Moreland & Chris Clarke
Creatives: Ted Price & Adam Jackson
Head of Integrated Production: Charles Crisp
Senior Producer: Sam Ramsey
Production Assistant: Carla Sandhu
Stills Producer: Ellen Green
Head of Strategy: Rebecca Munds
Strategy Director: Katherine O’Gorman
Client Lead: Florence Prevezer
Senior Account Director: Kelly Griffiths
Account Manager: Sophia Levison
Production Company: DROOL
Director: Freddie Powell
Executive Producer: Genevieve Sheppard
Producer: Jess Wylie
Director’s Assistant: Joseph Paul
Director of Photography: Tom Townend
Production Designer: Drogo Michie
Production Manager: Harriet Staples
Production Assistant: Ellie De Rose
Costume Designer: Mr Gammon
Hair & Make up: Lu Hinton
Casting: Hammond & Cox
Cast Coordinator: Jess Glaus
Location Manager: Algy Sloane
1st AD: Benji Edwards
Set Decorator: Vicky Robinson
SFX Supervisor: Jason Troughton
Offline Edit: Trim Editing
Editor: Thomas Grove Carter
Offline Producer: Tatyana Alexandra
Post-Production: Untold Studios
CCO: Neil Davies
Shoot Supervisor: Chris Mortimer
VFX Lead: George Rockliffe
VFX Artists: Stepan Pazderka, Julie Cruette, Kristin Kaas Lutsberg, Simon Legrand, Catarina Goncalves
Online: Pete Hughes
Executive Producer: Tom Igglesden
Producer: Ella Glazer
Colour: Company3
Colourist: Simon Bourne
Colour Producer: Chris Anthony
Audio Post Production: 750mph
Sound Engineer: Sam Ashwell
Audio Producer: Olivia Ray
Music
Music Artist: Meatloaf
Music Track Title: ‘I’d Do Anything for Love (But I Won’t Do That)’
Music Writers: Jim Steinman
Music Negotiation: SixtyFour Music
Music Supervision: SixtyFour Music
SixtyFour Music Rep: Lemonade Reps
Creative Producer: Emma Mitchell
Design Director: Will Rees
Designer: Ralph Pederson
Motion Designers: Gil Peres, Julien Lasson