The legends of the game grace Sunday league for eBay and Football Beyond Borders

HELO and director Glenn Kitson teamed up with McCann London and eBay coming together in aid of Football Beyond Borders, featuring some very famous footballing faces.

This amazing project saw Roberto Carlos and Eniola Aluko paying a visit to Shrewsbury to play some Sunday league football, all in aid of Football Beyond Borders and eBay’s Dream Transfer. The Dream Transfer created by McCann London means that anyone from a humble Sunday League team has the chance to sign a legend by bidding on eBay for only £5……which is money well spent and in the immortal words of Kammy himself… that’s unbelievable Jeff!

All the money will be going to a good cause with Football Beyond Borders supporting local communities and young people.

Brazilian legend Roberto Carlos swapped the sunny coastlines of Brazil for the cold and windy sights of Shropshire, and traded in his iconic white Real Madrid shirt for a Sunday league kit to dazzle the locals with some good old fashioned Brazilian flair.

Ex Chelsea and Juventus player Eniola Aluko paid a visit to Shrewsbury to play for a Sunday league football side.

Director Glenn Kitson had this to say about the project.

"This was a great experience to be part of, and credit to the creatives at McCann for pulling it off. It had an amazing cut through… I keep bumping into people who have heard about it; from my father in law's mates in Bristol, to a young south London cab driver. eBay have approached this in the correct way - rather than barging into culture heavy handed, they put a smile on the face of genuine football fans and pushed Football Beyond Borders further into the spotlight.

You'll hear this from every director but I was genuinely into the creative, and more importantly I loved the idea of being involved in giving back to grassroots football. Football is a massive part of my life and to be involved in this project was a privilege.

On a creative level this project had everything; the chance to tell a compelling story with humour, emotion, and a genuine love of football and British Sunday league culture."

Credits

Talent :

Roberto Carlos

Eni Aluko

Chris Kamara

CLIENT: EBAY

HEAD OF BRAND & PARTNERSHIPS : FAISAL ALANI

CMO : EVE WILLIAMS

BRAND DIRECTOR : ALEX ALCOTT

HEAD OF CORPORATE COMMUNICATIONS : FERGUS CAMPBELL

COMMUNICATIONS MANAGER : ANNIE SHIELDS

SOCIAL MEDIA MANAGER : JACK FRANCIS