Twice Pictures, under the Lemonade Reps umbrella, teamed up with The Visionaries director Mak Akay to bring us Nationwide’s latest campaign, featuring broadcasting legend Sir Trevor McDonald. The new spot showcases Sir Trevor delivering the exciting news that one in five Brits will share over £600 million in a special 'thank you' from the UK’s largest building society.
his unprecedented ‘Thank You’ payment—three times larger than the biggest National Lottery win in history (£195 million)—celebrates Nationwide members for their role in helping build the financial strength necessary to acquire Virgin Money. This acquisition enables Nationwide to further expand the benefits of mutuality across the UK. Starting Monday, 7th April, more than 12 million eligible members across the country will receive £50 in their bank accounts as a token of appreciation.
Mak had this to say about the project:
‘Had an absolute blast directing this Nationwide spot with production company Twice Pictures and agency The Romans. The maxim to 'never meet your heroes' certainly doesn't apply here, because Sir Trevor was an absolute delight to work with. A true gentleman, and someone who can easily turn any conversation into an erudite discussion with his wisdom.
Loved the creative from The Romans and was really drawn to the diverse ways of saying thank you as the film's motif. It became a fun crash-course on UK accents and dialects for me, I had no idea there were so many unique regional ways of saying it.
All the people we filmed are actual Nationwide workers, no actors. I felt that brought a sense of genuine authenticity to the project.
Met lots of lovely people on this project. It was a great team effort to bring this to life - cheers m'dears!’