Director Luke Brookner teams up with Sure & Manchester City in brand new TVC

Sticker Studios director Luke Brookner teamed up with Manchester City Football Club and Sure for their latest TVC.




The players are the stars of this series of ads for Sure’s season long TV & VOD campaign, showcasing the Sure Advanced Protection range and its key benefits. The first instalment was rolled out with Chelsea prodigy Mason Mount, underlining the brand’s impressive football portfolio, which also includes the likes of Wolverhampton Wanderers, Southampton and Crystal Palace F.C. In this edition, the film focuses on Manchester City players, including Sergio Agüero, Phil Foden and goalkeeper Ederson Santana de Moraes.


Luke’s direction perfectly captures the sense of kinetic energy that football provides with fast paced movements, slic editing and a dash of visual effects which is something Sure wanted to hone in on. The brand are utilising their extensive football partnerships to continue inspiring people to move more at a time when physical and mental wellbeing plays a vital part in daily life. 




Agency: CSM

Account Director: Jack Kenney Herbert 

Agency Producer: Max Morgan

Creative Director: Luke Brookner

Director: Luke Brookner

DOP: Tristan Chenais

Steadicam: Seb Loy

Producer: Harleymoon Kemp

Editor: Pete Hills

Grade: Tim Smith @ CHEAT

VFX: Jakob Thorhallsson