East London creative studio Builders Club have been getting their hands dirty in the weeks leading up to the pandemic and still fully operational they haven’t slowed down. Recent work includes campaigns for Botanica, Mac Cosmetics and the launch films for Vanmoofs new electric bikes. Enjoy the work.
Botanica TVC
Builders Club crafted two TV Spots where Botanica's exotic ingredients transition into the products. These films combine a hyperreal look with high-end 3D simulation, animation and 3D scans.
Production Company, Direction, Digital Art & Design: Builders Club
Agency: Havas London Client: Airwick Sound Design: We Are Father Music (VFX Breakdown): Yu Su
VFX Breakdown
Vanmoof Hype Teaser Film
“VanMoof asked us to be onboard the launch of their latest electric bikes. The brief was to explore ideas of a future facing journey and build suspense & excitement around VanMoof. We created two visual campaigns: “hype” - teasing the bike through abstract explorations & “product” - revealing the bike and its features in rollercoaster journeys. Hype looked at distinct visual narratives, abstracting the bike in intense & surreal animations playing with materiality and light. Product takes the viewer on journeys through and around the bike, exploring the bike’s innovative design & detailing the hyper cool features. We worked very closely with VanMoof to pull the bikes into a never-seen-before landscape for the bike world - showcasing a super fresh, modern and exhilarating visual language!”
Mac Cosmetics S/S 2020 - Eye Reset
Mac Cosmetics S/S 2020 - Product Edit
Production Company, Direction, Digital Art & Design: Builders Club
Agency: General Idea NYC Client: Mac Cosmetics Sound Design: Chris Banks
Check out Builders Club latest showreel here or get in touch to find out more.