Papaya Films London teamed up with award-winning director Joffery Jans to craft the awesomely refreshing new commercial for Carlsberg’s upscale beer brand, Jacobsen. The very visually pleasing commercial captures the ethos of sophistication of the Jacobsen brand, with an epic master shot that slowly reveals various people enjoying the absorbing flavours in perfect slow-motion.
The slow deliberate camera movement allows the narrative to play out in a fun and playful way with the cast of characters giving the commercial a great sense of personality and vibrancy. The fantastic camera movement guided by Director of Photography Peter Riss in combination with the delightful art direction makes for a euphoric burst of a film.
The cinematic piece was made possible by Executive Producer Wojtek Skiba, alongside Producer Rupert Greaves and the campaign was created by the innovative team at Uncle Grey.
Credits
Title: The Barn
Client: Carlsberg
Agency: Uncle Grey
Creative Director: Lars Samuelsen
Creative: Jacob Grandt
Agency Producer: Casper Rasmussen
Production Company: Papaya Films London
Production Comopany Rep: Lemonade Reps
Director: Joffery Jans
Executive Producer: Wojtek Skiba
Producer: Rupert Greaves
DP: Peter Riis
Production Designer: Ivelina Mineva
Costume Designer: Elena Radeva
Editor: Christopher Coupland
Postproduction: UPP
Post Supervisor: Lukasz Omasta
Colorist: Ondrej Stibingr
Post Producer: Kristyna Radkova
Audio Production: Thomas Martin (Goldfish Sound)
Music Composition: Anders Vestdahl