George At ASDA gears up for September and the return to school with the latest commercial from Armoury filmmaker, Amy Becker Burnett. The message is clear: it's a new school year and the kids want to arrive in style, ready to start the new curriculum like a Boss.The children (and original cast from Arrive Like You Mean It) gather in the playground to vocalise their new money saving threads with a vibing drill beat to boot.
Amy Becker Burnett lets the kids shine, with brilliant performances charging the piece while still producing a vibrant and polished commercial with great camera work and choreography. From break dancing youths, to money saving mothers.. George at ASDA has you covered with affordable prices to start the new school year.
Credits
Client: George at ASDA
Head of Creative: Claudia Solano
Content Specialist: Bobbi Christie
Agency: Impero @weareimpero
Creative Director: Al Mills
Creatives: Zara Bennett, Josh Mansell
Account Director: Lauren McGregor
Head of Strategy: Charlotte Willcocks
Producer: Clare Thomson
Production Company: Armoury @armourylondon
Director: Amy Becker-Burnett @amy_becker_b
Executive Producer: Matt Hichens / Lauraine Bhuglah
Producer: Sonya Sier
Production Manager: Emilia Reid
DOP: Joe Douglas
Focus Puller: Alastair Baines
Drone Op: Fergus Kennedy
Gaffer: Ed Smith
Art Director: Grace Becker-Burnett
Costume Stylist: Pia Woodvine
MUA: Bianca Scott
Starring: Victoria Alsino, Arno Perry, Ethan Lai, Maximilian, Onyx Daisy
Post house: Electric Theatre Company
Editor: Laura Cairney-Keize
Sound design: Dominic Dew
Sound Mix Producer: Ciara Holmes
Grade: Jason Wallis