The VFX & animation masters over at Platige Image recently teamed up with M&C Saatchi Sydney for a brand new global campaign for Tourism Australia. The launch of ‘Come and Say ‘Gday’ is a new multi-market, mass awareness campaign inviting the rest of the world Down Under and features the adorable kangaroo, Ruby and Louie the Unicorn.
Platige Image was responsible for DI, CG Character creation, CG Animation, CG integration, Grading and delivery. It’s safe to say Platige was heavily involved in the many stages of the campaign from bringing life to the short film to working on side projects like 3D LED Billboards.
Platige Image Leading VFX Supervisor, Łukasz Dziedziński had this to say when asked about the challenges of working on the project - “The most difficult aspect of this project was the amount of data that had to be processed, assigned and executed. In the 9 min movie we had over 150 shots to deal with, including 116 CG animated ones. Each shot required a camera track, layout, lighting setup, render, 3D animation and compositing, and each of those steps required different people to coordinate with each other and also with the client (for approval on each step). It was a huge exercise in logistics and our team stepped up to the challenge beautifully.”
The film has been viewed more than 101 million times (and growing) across channels, so it’s safe to say it’s become a massive hit and more importantly really highlights just how awesome Australia is.
Credits
Creative: M&C Saatchi Sydney
Film Director: Michael Gracey
Production Company – Film and TVC: FINCH
Animation Company: Platige
Animation Company Rep: Lemonade Reps
TVC Music Score: King Stingray / Level Two Music
Film Music Score: Jonathan Dreyfus and Amy Andersen, including William Barton, Frank Yamma, the Marliya Gondwana Indigenous Girls Choir and Iwiri Choir
Stills Production Company: Photoplay Photography
Photographer: Mark Clinton
Producer: Ross Colebatch
Media: UM (Global team)
Digital: Digitas
Public Relations: Poem (Global agency) / Ogilvy PR
Social: Apparent