Magnus Renfors directs the kick-ass spot for Groupon, featuring a very handy character blasting a laptop through a wall, before taking up multiple physical activities. Yes you read that right, the new commercial promotes various activities through Groupon from drumming lessons to aerobics.
Magnus brings his unique visual storytelling to the film with the manufactured hand costumes and various sets add to the weird and wacky tone, while Groupon delivers a special message to humanity: Feed your soul and get hands on with life again!
The TVC was produced by Hobby Film and was shot in Bucharest, Romania, over two days. The campaign, which comprises the 30” TVC, digital OOH, social, display, audio, and OLV elements, is live in the United States and will later launch in select markets internationally.
Credits
Client: Groupon
Production Company: Hobby
Director: Magnus Renfors
DoP: Snorre Ruhe
EP: Renee Krumweide/Anna Bergström
Producer: Lucia Dondorp/Remco Den Hartog
Agency: FCB Chicago
ECD: Andrew Lincoln
CD/AD: Justin Einderstein
CD/CW: Tor Lemhag
Patrick French (ACD - Copywriter)
Ximena Aguirre (Executive Producer)
Hollie Platte (SVP, Group Management Director)
Andres Ordoñez (CCO)