The latest Lunchables film from Hobby’s Oskar Bård is an ode to the imagination of children where the most mundane things can be transformed into a playground of possibilities. And in terms of storytelling and filmmaking the sky's the limit when it comes to replicating the imagination of what goes on inside of a young child's mind.
Food glorious food is what’s going through the minds of the children who feature in this charming spot with a 6 meter tall pretzel trojan horse taking centre stage and wheels that appear to be chicken poppers.
Director Oskar Bård comments: “I mean this film is really everything that I love in filmmaking - Getting to build a bit of a fantasy world that is just visually striking in its iconography and then a focus on acting and performance - which is super important to me when humor is at the core… And absolutely 100% most importantly a really good clear simplicity in the story. I just felt it was really good creative before I even got to the table - so I’m rather chuffed I got to do this one.”
CREDITS
Director : Oskar Bård
Producer : Phie Hansen
Director of Photography : Franz Lustig
Production Designer : Pablo Tregebov Poza
Wardrobe Stylist : Pernille Holm
VFX supervisor : Miroslav Gál
Service Production : B2Y Bulgaria
Executive producer : Alexander Kenanov
Service Producer : Kristin Arakchieva
Editing House : Arcade Edit
Editor : Tom Barnett
VFX : UPP
VFX Supervisor : Miroslav Gál
VFX Producer : Václav Machuta
Agency : Goodby Silverstein & Partners
Agency Producer : Nick Goldsmith
Agency Creatives : Kurt Mills, Daniel Righi, Ryan Harper, Stephen Pachego
Client : Kraft Heinz