McDonald’s UK breaks away from the traditional “Happy” campaign to celebrate the 25th anniversary of Pokémon. Directed by Hornet’s Peter Sluszka and soundtracked by Yellow Boat Music’s Paul Cartledge and Philip Jewson, this gloriously animated spot promotes the happy meal through the lens of one little girl’s obsession with Pikachu.
CREDITS
Director - Peter Sluzska
Client - McDonald’s
Production - Co Hornet
Managing Director - Hana Shimizu
Head of Production - Karen Lawler
Head of Creative Development - Kristin Labriola
Executive Producer - Hana Shimizu
Production Supervisor - Dez Stavracos
Senior Producer - Marty Geren
Senior Editor - Anita Chao
Assistant Editor - Hyeseung Kim
Production Coordinator - Nora Zubizarreta
Storyboard Artist - Stephanie Dere
Art Director - Felipe Hansen
Environment Design - Felipe Hansen
Character Design - Vic Wachana Intrasombat
CG Lead - Richard Kim
CG Layout Artist/Look Development - Richard Kim, Rui Zhu, Ivan Joy, Kwan Au, Laney Lai, Emily Mai
Modeling - Anthony Travieso, Ivan Joy, Rui Zhu, Richard Kim, Laney Lai, Christina Ku, David Soto
Rigging - Josh Planz
Pre-Viz - Anthony Travieso, Hee Jin Kim
3d Animators - Anthony Travieso, Hee Jin Kim
Lighting/Rendering - Rui Zhu, Kwan Au, Alvin Bae, Richard Kim
Compositors - Richard Kim, Emily Mai, Fred Kim
Grooming - Rui Zhu
Agency - Leo Burnett UK
Agency Creative Director - Pete Heyes
Agency Producer - Bruce Macrae
Agency Creative - Cicely Alderton & Lisi Davis
Account Director - Jack Brenman
Account Manager - Nicola Kuan
Client - McDonald’s
Music Yellow Boat Music
Lead Composer - Philip Jewson
Music Producer - Paul Cartledge