Frame work with luxury Swiss watch brand Hublot to produce Sophisticated film for the unveiling of a new version of the Big Bang timepiece, christened Millennial Pink, in collaboration with Garage Itlaia and Lapo Elkann.
Frame designed the film to reflect the true spirit of the Millennial Pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation.
'We have progressively found ourselves working more and more with high-end luxury brands so Hublot felt like the perfect fit for Frame from day one of our collaboration. The Big Bang Millennial Pink is a striking product that lends itself to a bold, youthful creative tone so this allowed us to experiment with combining photoreal CG, split screen layouts and 2D typography for a unique motion aesthetic.' - Thomas Bay, Executive Producer & Co Founder.