Adobe Creative Cloud for Teams presents Tales of Scale, an exploration of how creativity helps grow businesses. In the first tale, we follow the story of how Lush’s inventive retail experience drives their business growth.
Creative agency SK-MP tapped Hush London and their director Cris Wiegandt to create this charming animated scale model story of how Lush took their retail experience to the next level with the power of Adobe Creative Cloud for Teams.
Cris designed and directed a playful miniature world crafting all the elements carefully in CG with help from Cruiser VFX from the globe to the tiny products and assets in the interiors and around 20 individual characters the shallow depth of field helps to create a photographic miniature look and feel.
“Tales of scale plays out in an imaginative miniature world in which we tell our scale model business cases, creating space for imagination in the seriousness of the business world and creating room for play whilst delivering concrete business stories.” Michael James Phillips & Scott Kooken – Creative Directors SK-MP
Jason Levine, Principal Worldwide Evangelist for Adobe, provides narration and guides us through the miniature Lush world, full of delicate and carefully considered details.
Lush’s brand is built on their clear and transparent core beliefs, with innovation at the core of scaling their brand and business around the world. Lush united digital and physical in their retail experience to scale their business.
The story takes you through a number of miniature worlds from the Lush store to their creative offices showing Integrated workflows between apps like Adobe Photoshop, Illustrator, After Effects and Premiere allowing Lush’s creative teams to create beautiful content for their immersive new direction.
Check out Cris’ reel here
Credits:
Title: Adobe x Lush - Tales of Scale
Client : Adobe Inc.
Agency: sk-mp.com
Creative Director : Michael James Phillips
Creative Director : Scott Kooken
Producer : Jessica Reynolds
Director : Cris Wiegandt
Production Company : HUSH London hush-london.com
Production Company Agent: Lemonade Reps
Executive Producer : Ru Warner
Animation & Post Production : Cruiser VFX
Character Design, Animatic : Cris Wiegandt